Smoking in youth-rated movies has doubled since 2010
A year after the U.S. Surgeon General announced that watching movies with characters who smoke causes kids to start smoking, new data show that smoking imagery has markedly increased in the movies that kids see most. Tobacco incidents in youth-rated films doubled between 2010 and 2012, returning to levels of a decade ago. Because tobacco remains the leading cause of preventable death in the United States and large-scale studies demonstrate that movies with smoking increases youth smoking, the rebound represents a set-back for national youth tobacco prevention goals. Read more.