FTC Releases Reports on 2012 Cigarette and Smokeless Tobacco Sales and Marketing

Posted: 4/1/2015

The number of cigarettes sold to wholesalers and retailers in the United States declined from 273.6 billion in 2011 to 267.7 billion in 2012, according to the most recent Federal Trade Commission Cigarette Report.

The amount spent on cigarette advertising and promotion by the largest cigarette companies in the United States rose from $8.37 billion in 2011 to $9.17 billion in 2012, due mainly to an increase in spending on price discounts (discounts paid to cigarette retailers or wholesalers in order to reduce the price of cigarettes to consumers). Spending on price discounts increased from $7.0 billion in 2011 to $7.8 billion in 2012. The price discounts category was the largest expenditure category in 2012, as it has been each year since 2002; in 2012, it accounted for 85.1 percent of industry spending.

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